![]() It utilised viral marketing like no film before and despite its inauspicious beginnings, managed to make $248m worldwide. The next seminal moment arrived at the tail-end of the decade as The Blair Witch Project arrived out of nowhere, quite literally, with no stars and precious little budget yet it created an entirely new sub-genre: the found-footage horror. In 1996, Scream changed things somewhat, proving that with the right amount of energy, self-awareness and originality, horror films could make money again. After the repetitive slasher movies of the 1980s, the genre had given up the ghost and no one was interested in bringing that ghost back to scare a new generation of horny teens. Back in the early 1990s, scary movies were about as profitable as Adam Sandler movies are now. ![]()
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